Basic SEO
for Photographers

Basic SEO
for Photographers

Link Building

Basic SEO

Off-Page SEO

Advanced SEO

SERP's

Content SEO

Competitor Analysis

Social SEO

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Basic SEO

Competitor Analysis

Advanced SEO

Content SEO

Before we begin… Above everything else, there are just two things to take away from this article. If you remember nothing else, remember that:

1. CONTENT IS KING
2. SEO is a continuous process



I’ve read countless studies and articles, and right from the beginning most have nailed this same idea. It’s true, you can have the best SEO in the world, but if people don’t like your stuff, they’ll never stick around to see it.

SEO means nothing without content.



Second, SEO is a continual process – there’s not much you can do to just “set it & forget it” and then rise up in the ranks.

Luckily, if you plan your SEO strategy just right, you can implement this continuous process organically as you go on about your routine tasks (without spending a bunch of extra time). 

A Word on SEO Strategy 

A Basic Guide To SEO And Keywords 

A Basic Guide To SEO And Keywords 

Content Is King

SEO is a Continuous Process

"SEO means nothing without content."
"SEO means nothing without content."

A Word on SEO Strategy

Before we begin… Above everything else, there are just two things to take away from this article. If you remember nothing else, remember that:

1. CONTENT IS KING
2. SEO is a continuous process



I’ve read countless studies and articles, and right from the beginning most have nailed this same idea. It’s true, you can have the best SEO in the world, but if people don’t like your stuff, they’ll never stick around to see it.

SEO means nothing without content.



Second, SEO is a continual process – there’s not much you can do to just “set it & forget it” and then rise up in the ranks.

Luckily, if you plan your SEO strategy just right, you can implement this continuous process organically as you go on about your routine tasks (without spending a bunch of extra time). 

Content Is King

SEO is a Continuous Process

Keywords

Keywords

The first topic we’ll go over is about keywords. Keywords are very important, because they serve as the main connection between your content and your audience.



The first step to creating your list of keywords is to write down (on paper) what your business does. Jot down maybe 4 or 5 services. Now, think about your Why and what you have to offer, and then look at your list again. What are the emotions that you feel now that you’re thinking about your Why? Expand your list just a bit more, mixing in adjectives in there. When you have about 10 different terms that you feel confident about, your first draft of your keyword list is done!

Now, this is the fun part (for me at least). You have to keep in mind that those keywords won’t do you any good if nobody’s actually looking them up. So then, how do you figure out what people are looking for? Glad you asked.

Personally, I use a handful of different tools – ALL of which are free by the way – whenever I conduct keyword research for myself or for my clients. But since I could talk about them all night, I’ll go over the one that I think would be most helpful to you.
     












Just be aware that it’ll populate hundreds of suggestions, so take the time to sort by volume and competition to find your winners.



So, plug in your keywords or keyphrases (one at a time, unfortunately), get your search volumes and competition data, and create a spreadsheet with the top keywords from that list. The “export to CSV” feature is extremely helpful for this. Choose the winners and toss out the losers.

To determine which are good choices and which aren’t, you’ll generally be looking for keywords with High Search Volume and Low Competition. But from my experience, those perfect ratios rarely exist for long, so you’ll be more concerned with finding your “Goldilocks Zone” between volume and competition.

It’s a good idea to mix it up a bit, too. Typically, your long-tails will see lower volumes and competition. So look for those that have at least somemonthly search volume. Personally, I like to find long-tail keywords with monthly search volumes between 10-100 searches a month. Anything less than 10 monthly searches usually are quite stagnant, while more than 100 often brings on more competition.

Try to limit the number of keywords you focus on, at least to start, to about 5-10. The more you spread yourself thin, the more you risk sacrificing quality of your content.


A good chunk of SEO is a lot like marketing to people. So that’s where we’ll start. Whether you’re making your first attempt at creating your own strategy, or if you’re revisiting your current one, take a second to ask yourself, “Why?”. What drives you to shoot weddings? Why do you enjoy product photography?

Why do you do what you do?

A good SEO strategy begins with an introspective look into your business. When you constantly ask yourself why, it’ll be more and more clear as to what you have
to offer.

What is SEO?

Now that you’ve determined why you do what you do, and you have figured out what’s unique about whatever you offer, the next step is to connect all of that to people who want it. That’s where SEO comes in.

Everyone knows that SEO stands for “Search Engine Optimization”, but I feel like most people get too hung up on the “Search Engine” part of it. I’d actually say that SEO has much more to do with people, your target audience, than it does with any piece of software. After all, the whole point of search engines is to provide anyone with the best results for anything they are searching for. It’s about enhancing the user experience.

There are many ways to help you improve your rankings in search results, and in this article we’re going to be covering several of those. 

SEO Strategy 

1. Keywords 

Creating Your Keyword List’s Rough Draft

UBER SUGGEST: I really like Uber Suggest (and Neil Patel) because it’s actually more than just a single tool – it pulls in keyword data and suggestions for more than one source. It actually uses the data from Google’s Keyword Planner (found within AdWords), as well as from other sources like “Related Searches” on search result pages, and those auto-fill “Search Suggestions”.

It has search volumes, competition level, and average cost per click information. And, you can even use negative keywords – just like in AdWords itself – to really create one of the most insightful keyword suggestion lists you can get in just a few minutes. It’s a fantastic tool. 

By now you should have a pretty solid keyword list to work off of, and a pretty neat tool to help you expand that list when the time comes. But keyword research isn’t done, yet.

As a part of your SEO strategy, it is a good idea to do an audit on your current statistics from time to time. I love this stuff, so I do it very often just for fun. But I’d recommend checking on things at least monthly, or you could be missing out on some great opportunities.

1. I bet you already know about Google Analytics, but have you heard about Google Search
Console? It’s amazing! Let me tell you why.






2. It now even shows you those keywords users typed in (called “queries” or “search queries”) that resulted in your website being included in search results

3. You can even break it down by what queries resulted in what pages, and how many clicks were involved, etc.

SO, how do you use all of this information?

If you want to see which pages on your site could use a little more love, you can sort by “average position”. You can then filter through the queries to find those whose average positions are between 11 and 20 to see which keywords you rank for but show up on the 2nd page of Google.

Find those with average positions between 21 and 30 and you’ll see which keywords you rank for but show up on the 3rd page of Google, and so on.

Then you can filter THOSE results by CTR to see which queries or pages you need to focus more on in order to improve those particular rankings.

This is one of my first approaches I take, as it’s often easier to improve rankings for something you already rank for than to rank for something completely new entirely. It may take some time to learn, but this tool is one of my favorites.

Absorb That Which is Useful to You. Discard the Rest.

How Are People Already Finding You? 

"Google Search Console can show you up to 16 months of search performance data."
"Google Search Console can show you up to 16 months of search performance data."

A good chunk of SEO is a lot like marketing to people. So that’s where we’ll start. Whether you’re making your first attempt at creating your own strategy, or if you’re revisiting your current one, take a second to ask yourself, “Why?”. What drives you to shoot weddings? Why do you enjoy product photography?

Why do you do what you do?

A good SEO strategy begins with an introspective look into your business. When you constantly ask yourself why, it’ll be more and more clear as to what you have
to offer.

What is SEO?

Now that you’ve determined why you do what you do, and you have figured out what’s unique about whatever you offer, the next step is to connect all of that to people who want it. That’s where SEO comes in.

Everyone knows that SEO stands for “Search Engine Optimization”, but I feel like most people get too hung up on the “Search Engine” part of it. I’d actually say that SEO has much more to do with people, your target audience, than it does with any piece of software. After all, the whole point of search engines is to provide anyone with the best results for anything they are searching for. It’s about enhancing the user experience.

There are many ways to help you improve your rankings in search results, and in this article we’re going to be covering several of those. 

SEO Strategy
Keywords

Keywords

The first topic we’ll go over is about keywords. Keywords are very important, because they serve as the main connection between your content and your audience.



The first step to creating your list of keywords is to write down (on paper) what your business does. Jot down maybe 4 or 5 services. Now, think about your Why and what you have to offer, and then look at your list again. What are the emotions that you feel now that you’re thinking about your Why? Expand your list just a bit more, mixing in adjectives in there. When you have about 10 different terms that you feel confident about, your first draft of your keyword list is done!

Now, this is the fun part (for me at least). You have to keep in mind that those keywords won’t do you any good if nobody’s actually looking them up. So then, how do you figure out what people are looking for? Glad you asked.

Personally, I use a handful of different tools – ALL of which are free by the way – whenever I conduct keyword research for myself or for my clients. But since I could talk about them all night, I’ll go over the one that I think would be most helpful to you.











  
     












Just be aware that it’ll populate hundreds of suggestions, so take the time to sort by volume and competition to find your winners.



So, plug in your keywords or keyphrases (one at a time, unfortunately), get your search volumes and competition data, and create a spreadsheet with the top keywords from that list. The “export to CSV” feature is extremely helpful for this. Choose the winners and toss out the losers.

To determine which are good choices and which aren’t, you’ll generally be looking for keywords with High Search Volume and Low Competition. But from my experience, those perfect ratios rarely exist for long, so you’ll be more concerned with finding your “Goldilocks Zone” between volume and competition.

It’s a good idea to mix it up a bit, too. Typically, your long-tails will see lower volumes and competition. So look for those that have at least somemonthly search volume. Personally, I like to find long-tail keywords with monthly search volumes between 10-100 searches a month. Anything less than 10 monthly searches usually are quite stagnant, while more than 100 often brings on more competition.

Try to limit the number of keywords you focus on, at least to start, to about 5-10. The more you spread yourself thin, the more you risk sacrificing quality of your content.


Creating Your Keyword List’s Rough Draft

Keywords

UBER SUGGEST: I really like Uber Suggest (and Neil Patel) because it’s actually more than just a single tool – it pulls in keyword data and suggestions for more than one source. It actually uses the data from Google’s Keyword Planner (found within AdWords), as well as from other sources like “Related Searches” on search result pages, and those auto-fill “Search Suggestions”.

It has search volumes, competition level, and average cost per click information. And, you can even use negative keywords – just like in AdWords itself – to really create one of the most insightful keyword suggestion lists you can get in just a few minutes. It’s a fantastic tool. 

Absorb That Which is Useful to You. Discard the Rest.

By now you should have a pretty solid keyword list to work off of, and a pretty neat tool to help you expand that list when the time comes. But keyword research isn’t done, yet.

As a part of your SEO strategy, it is a good idea to do an audit on your current statistics from time to time. I love this stuff, so I do it very often just for fun. But I’d recommend checking on things at least monthly, or you could be missing out on some great opportunities.

1. I bet you already know about Google Analytics, but have you heard about Google Search
Console? It’s amazing! Let me tell you why.








2. It now even shows you those keywords users typed in (called “queries” or “search queries”) that resulted in your website being included in search results

3. You can even break it down by what queries resulted in what pages, and how many clicks were involved, etc.

SO, how do you use all of this information?

If you want to see which pages on your site could use a little more love, you can sort by “average position”. You can then filter through the queries to find those whose average positions are between 11 and 20 to see which keywords you rank for but show up on the 2nd page of Google.

Find those with average positions between 21 and 30 and you’ll see which keywords you rank for but show up on the 3rd page of Google, and so on.

Then you can filter THOSE results by CTR to see which queries or pages you need to focus more on in order to improve those particular rankings.

This is one of my first approaches I take, as it’s often easier to improve rankings for something you already rank for than to rank for something completely new entirely. It may take some time to learn, but this tool is one of my favorites.

How Are People Already Finding You? 

"Google Search Console can show you up to 16 months of search performance data."
Content/On-Page SEO

Content/On-Page SEO







1. Avoid the dreaded “Wall-of-Text”. Break up your paragraphs to just a few sentences each. I’ve seen success with having each paragraph only one or two sentences long, even!

2. Don’t let your images break the left reading line. Align them to the right, or give them their own line if they’re large enough – the goal is to accentuate the image within the context of the surrounding information.

3. If you’re going to make blog, it’s best to invest the time to lengthen your posts. 300 words is my bare minimum, but I aim for anywhere around 600.

4. Update your content. Google does not like outdated information, because obsolete content is no longer useful to users. Every now and again check on your older blog posts to see if there’s anything that needs to be updated, or if there is any new content you can add to increase its quality.

     



Is it just a conglomerate of a bunch of random posts? Or is it structured and organized?

As you create more and more content, think about how they are all related. You can then create a Pillar Page for each group of blog posts.

Let’s say you have a handful of posts about barn weddings. Maybe a few of them are weddings you’ve shot, maybe others are styled shoots or about those floral arrangements you’ve made. But they’re all about barn weddings. You can create a single Pillar Page about Barn Weddings, and include links within the article that will take your visitors to your other posts.

Naturally, these Pillar Pages will be larger than your typical blog post, will contain more information, and will need more time to curate and write up.

Once you have a few of those, you may be able to create a Cornerstone Article. Now these are special, and are basically like Pillar Pages for your Pillar Pages. In the above example, you could write an article on Weddings.


As you can see, creating Pillar Pages and Cornerstone Content would require a large amount of time, but these will also be your “main” pages you’d like to try to rank for.


The world of SEO changes so often and so quickly, it can be hard to keep up with best practices.

Luckily, if you remember the two things I mentioned in the very beginning, you’ll naturally keep up with the spirit of all the changes, even if you don’t know it!

For example, I remember not too long ago all the talk was about writing blog posts left and right. Eh. Not so much, anymore. But don’t get me wrong – that’s not to say that we don’t have to blog anymore (don’t celebrate just yet!).

Instead, the world of SEO is trending more towards LONGER blog posts, rather than a bunch of small blog posts.

I’ve looked at countless studies, read tons of articles, and they all seem to suggest that the top ranking positions on Google have around 2,000 words, each!

But don’t just fluff up your content for the sake of being fluffy. Remember, the goal is, and always will be, to enhance user experience as much as possible. That means that if you can use 300 words to say what you need to say, there’s no reason to use 3,000 words to say it.

The greater picture, here, is that longer articles tend to be more informative, and therefor more helpful to a greater amount of users. Just make sure that your content is relevant, trustworthy, and in line with the interests of your audience.

That’s what makes it high quality.

Quality over Quantity

2. Content/On-Page SEO

Tips to Improve Your Content/On-Page SEO

Pillar Pages & Cornerstone Articles

The world of SEO changes so often and so quickly, it can be hard to keep up with best practices.

Luckily, if you remember the two things I mentioned in the very beginning, you’ll naturally keep up with the spirit of all the changes, even if you don’t know it!

For example, I remember not too long ago all the talk was about writing blog posts left and right. Eh. Not so much, anymore. But don’t get me wrong – that’s not to say that we don’t have to blog anymore (don’t celebrate just yet!).

Instead, the world of SEO is trending more towards LONGER blog posts, rather than a bunch of small blog posts.

I’ve looked at countless studies, read tons of articles, and they all seem to suggest that the top ranking positions on Google have around 2,000 words, each!

But don’t just fluff up your content for the sake of being fluffy. Remember, the goal is, and always will be, to enhance user experience as much as possible. That means that if you can use 300 words to say what you need to say, there’s no reason to use 3,000 words to say it.

The greater picture, here, is that longer articles tend to be more informative, and therefor more helpful to a greater amount of users. Just make sure that your content is relevant, trustworthy, and in line with the interests of your audience.

That’s what makes it high quality

Quality over Quantity

1. Avoid the dreaded “Wall-of-Text”. Break up your paragraphs to just a few sentences each. I’ve seen success with having each paragraph only one or two sentences long, even!

2. Don’t let your images break the left reading line. Align them to the right, or give them their own line if they’re large enough – the goal is to accentuate the image within the context of the surrounding information.

3. If you’re going to make blog, it’s best to invest the time to lengthen your posts. 300 words is my bare minimum, but I aim for anywhere around 600.

4. Update your content. Google does not like outdated information, because obsolete content is no longer useful to users. Every now and again check on your older blog posts to see if there’s anything that needs to be updated, or if there is any new content you can add to increase its quality.

TIPS TO IMPROVE YOUR CONTENT/ON-PAGE SEO

Is it just a conglomerate of a bunch of random posts? Or is it structured and organized?

As you create more and more content, think about how they are all related. You can then create a Pillar Page for each group of blog posts.

Let’s say you have a handful of posts about barn weddings. Maybe a few of them are weddings you’ve shot, maybe others are styled shoots or about those floral arrangements you’ve made. But they’re all about barn weddings. You can create a single Pillar Page about Barn Weddings, and include links within the article that will take your visitors to your other posts.

Naturally, these Pillar Pages will be larger than your typical blog post, will contain more information, and will need more time to curate and write up.

Once you have a few of those, you may be able to create a Cornerstone Article. Now these are special, and are basically like Pillar Pages for your Pillar Pages. In the above example, you could write an article on Weddings.


As you can see, creating Pillar Pages and Cornerstone Content would require a large amount of time, but these will also be your “main” pages you’d like to try to rank for

PILLAR PAGES & CORNERSTONE ARTICLES

How To Improve Your Rankings

How To Improve Your Rankings







This one is particularly important for photographers! Images are heavy files and hurt your site’s pagespeed. But, they don’t have to be that bad! If optimized properly, they can even be gold mines!

Here are things to consider:



1. Compress Your Images. Do this before you upload them onto your site. Don’t rely on rescaling options, as all that does is make it appear to be smaller, but the actual file size will be the same.


I like to use RIOT to compress my images before uploading them onto WordPress or Showit.

But, the best tool I’ve found for compressing images is actually Google Pagespeed Insights. Once you type your URL in and get your score, scroll down and you’ll see a link that allows you to download optimized versions of your images.





2. Name Your Image’s. I’m talking about File Names, here. Each image is unique, so each file name should, ideally, be different. Use the file name to label what the picture actually is (time of day or year, location, event, etc.). This is even a great place to put your keywords in, but don’t get too crazy about it. Google despises “Keyword Stuffing”, so only use your keywords in here if it’s relevant to what the picture is actually showing.




3. Same for your Img Alt Tags. The idea is similar, but their purpose is different. Write unique, descriptive, and relevant alt tags for each of your photos.

Results here are ranked differently than in your ordinary search results. If you want any piece of this pie, make sure you create a listing for your business in Google My Business.

Include images, and update the account every now and again (I’d recommend weekly, but monthly is a good goal). Make sure you verify your business.

To do this, Google will need to send a postcard to your address. This card will have a PIN Number on it that you’ll need to enter into Google My Business once you receive it.

This is to make sure you have a physical address and it’s a must – even if that address is your home. (You can hide your address from the public, but don’t hide it from Google). Make sure your business name is exactly correct, and your telephone number is current.

For many users, this will be their first impression of you, so make sure to put up your best photos, describe your business attractively and truthfully, and follow ALL of Google’s guidelines to-the-T.

They can be very strict about these, and I’ve had some clients who came to me for help with fixing their suspended listing (which is bad) just because they broke Google’s guidelines without even knowing or trying. Take the time to read their guidelines.

All of this applies with Bing Places, too. They own about 1/4th of the market share; it’d be a good idea to have presence on their network, too!

Pay Attention to Local Search Results

Image Optimization

Compress Your Images

"Google Search Consolecan show you up to 16 months of search performance data."
"Google Search Consolecan show you up to 16 months of search performance data."

Name Your Images

Assign Img Alt Tags

How to Improve Your Rankings

How to Improve Your Rankings

Results here are ranked differently than in your ordinary search results. If you want any piece of this pie, make sure you create a listing for your business in Google My Business.

Include images, and update the account every now and again (I’d recommend weekly, but monthly is a good goal). Make sure you verify your business.

To do this, Google will need to send a postcard to your address. This card will have a PIN Number on it that you’ll need to enter into Google My Business once you receive it.

This is to make sure you have a physical address and it’s a must – even if that address is your home. (You can hide your address from the public, but don’t hide it from Google). Make sure your business name is exactly correct, and your telephone number is current.

For many users, this will be their first impression of you, so make sure to put up your best photos, describe your business attractively and truthfully, and follow ALL of Google’s guidelines to-the-T.

They can be very strict about these, and I’ve had some clients who came to me for help with fixing their suspended listing (which is bad) just because they broke Google’s guidelines without even knowing or trying. Take the time to read their guidelines.

All of this applies with Bing Places, too. They own about 1/4th of the market share; it’d be a good idea to have presence on their network, too! 

PAY ATTENTION TO LOCAL SEARCH RESULTS

This one is particularly important for photographers! Images are heavy files and hurt your site’s pagespeed. But, they don’t have to be that bad! If optimized properly, they can even be gold mines!

Here are things to consider:



1. Compress Your Images. Do this before you upload them onto your site. Don’t rely on rescaling options, as all that does is make it appear to be smaller, but the actual file size will be the same.


I like to use RIOT to compress my images before uploading them onto WordPress or Showit.

But, the best tool I’ve found for compressing images is actually Google Pagespeed Insights. Once you type your URL in and get your score, scroll down and you’ll see a link that allows you to download optimized versions of your images.





2. Name Your Image’s. I’m talking about File Names, here. Each image is unique, so each file name should, ideally, be different. Use the file name to label what the picture actually is (time of day or year, location, event, etc.). This is even a great place to put your keywords in, but don’t get too crazy about it. Google despises “Keyword Stuffing”, so only use your keywords in here if it’s relevant to what the picture is actually showing.




3. Same for your Img Alt Tags. The idea is similar, but their purpose is different. Write unique, descriptive, and relevant alt tags for each of your photos. 

IMAGE OPTIMIZATION

Compress Your Images

Name Your Images

Img Alt Tags

Do's & Don'ts

Do's & Don'ts

DO be genuine, authentic, and relevant with your choice of keywords and all content you create. Don’t be afraid to put yourself out there!

DO consider user experience to be the #1 most important thing when it comes to SEO. When in doubt, ask yourself how your target audience would feel about their experience on your site.

DO pay attention to Social Media channels and platforms in order to understand your audience’s interests and vernacular. The more you website’s language and personality matches those of your target audience, the happier everyone will be.

There might also be some great keywords being tossed around that you never even thought about using!

DO

"Google Search Consolecan show you up to 16 months of search performance data."
"Google Search Consolecan show you up to 16 months of search performance data."

DON’T feel like you have to force a keyword just because you are emotionally attached to it.

DON’T do it just because everyone else is doing it. You are unique, therefore your business is unique. Wouldn’t it follow, then, that your niche, your audience, and your keywords might be unique as well?


DO NOT Stuff Your Keywords!! For goodness sake, do not place your keywords in every nook and cranny just for the satisfaction of placing it everywhere. You WILL be penalized by Google. I promise.

Aim for keyword-to-text rate of around 2%. (For a 600 word post, that’s only 12 times you should include your keyword!)

DO NOT

"Data-Driven Optimization tends to prove more wise than sentimentally chosen actions."
"Data-Driven Optimization tends to prove more wise than sentimentally chosen actions."

Results here are ranked differently than in your ordinary search results. If you want any piece of this pie, make sure you create a listing for your business in Google My Business.

Include images, and update the account every now and again (I’d recommend weekly, but monthly is a good goal). Make sure you verify your business.

To do this, Google will need to send a postcard to your address. This card will have a PIN Number on it that you’ll need to enter into Google My Business once you receive it.

This is to make sure you have a physical address and it’s a must – even if that address is your home. (You can hide your address from the public, but don’t hide it from Google). Make sure your business name is exactly correct, and your telephone number is current.

For many users, this will be their first impression of you, so make sure to put up your best photos, describe your business attractively and truthfully, and follow ALL of Google’s guidelines to-the-T.

They can be very strict about these, and I’ve had some clients who came to me for help with fixing their suspended listing (which is bad) just because they broke Google’s guidelines without even knowing or trying. Take the time to read their guidelines.

All of this applies with Bing Places, too. They own about 1/4th of the market share; it’d be a good idea to have presence on their network, too! 

Do

DON’T feel like you have to force a keyword just because you are emotionally attached to it.

DON’T do it just because everyone else is doing it. You are unique, therefore your business is unique. Wouldn’t it follow, then, that your niche, your audience, and your keywords might be unique as well?


DO NOT Stuff Your Keywords!! For goodness sake, do not place your keywords in every nook and cranny just for the satisfaction of placing it everywhere. You WILL be penalized by Google. I promise.

Aim for keyword-to-text rate of around 2%. (For a 600 word post, that’s only 12 times you should include your keyword!)

Do Not

"Data-Driven Optimization tends to prove more wise than sentimentally chosen actions."
"Data-Driven Optimization tends to prove more wise than sentimentally chosen actions."
List of FREE Tools

List of FREE Tools

"Google Search Consolecan show you up to 16 months of search performance data."
"Google Search Consolecan show you up to 16 months of search performance data."

Over the past few years, I’ve been testing all sorts of tools for SEO, especially the free ones! There are way too many for me to list out here (this article is already long enough!), but I thought I’d include some of my favorites – most of which I still use today!
If you’d like any assistance with any of these tools, feel free to send me an email! I’d be glad to offer any help or advice!

SEO Crawlers (aka “Spiders”)**
 - Wildshark
 - Screaming Frog
 - SEO PowerSuite  

** More Advanced Tools. Included just in case you wanted it. They deal with raw data, but once you understand how to use them they provide wonder insight on links, site architecture, backlinks, images, content… almost everything you need! (almost)


Google’s Academy For Ads
Bing’s Academy For Ads
HubSpot Academy
https://neilpatel.com/
https://backlinko.com/ 

Learning Resources

Uber Suggest
Google Search Console
SEMrush
Bing Ads Intelligence Tool** (This one is an extension for Microsoft Excel – perfect for those who love spreadsheets!) 

Keywords 

Character/Word Counter
RIOT (Image Compression)
SEMrush
Google Pagespeed Insights*
   *(find the link that allows you to download optimized images after you run your pagespeed report on your URL) 

Content/On-Page SEO 

Google Pagespeed Insights
Google’s Test My Site (for mobile)
Webpage Tester
HubSpot’s Website Grader
Pingdom
GTmetrix
HTML Checker 

Pagespeed & Performance: 

Technical/Off-Page SEO

Google’s Academy For Ads
Bing’s Academy For Ads
HubSpot Academy
https://neilpatel.com/
https://backlinko.com/ 

Learning Resources

Uber Suggest
Google Search Console
SEMrush
Bing Ads Intelligence Tool** (This one is an extension for Microsoft Excel – perfect for those who love spreadsheets!) 

Keywords

Character/Word Counter
RIOT (Image Compression)
SEMrush
Google Pagespeed Insights*
   *(find the link that allows you to download optimized images after you run your pagespeed report on your URL)

Content/On-Page SEO

Google Pagespeed Insights
Google’s Test My Site (for mobile)
Webpage Tester
HubSpot’s Website Grader
Pingdom
GTmetrix
HTML Checker

Pagespeed & Performance

SEO Crawlers (aka “Spiders”)**
 - Wildshark
 - Screaming Frog
 - SEO PowerSuite

** More Advanced Tools. Included just in case you wanted it. They deal with raw data, but once you understand how to use them they provide wonder insight on links, site architecture, backlinks, images, content… almost everything you need! (almost) 

TECHNICAL/OFF-PAGE SEO

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Local SEO

Categories

Link Building

Social SEO

Basic SEO

Off-Page SEO

Advanced SEO

SERP Tracking

Content SEO

Competitor Analysis

SEO
Services

Website Audit

Social Media

Google AdWords

Bing Ads

Digital Marketing
Services

Inbound Marketing

Email Marketing

Social Ads

Website Design

List of Free Tools

More
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